Issue Can one make a contract with the entire world? The Carbolic Smoke Ball Company made a product called the "smoke ball" which claimed to be a cure for influenza and a number of other diseases. John saw the advertisement, bought one of the balls and used it three times daily for nearly two months until she contracted the flu on 17 January They ignored two letters from her husband, a solicitor.

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Search for: Case study: Carbolic Smoke Ball Company In the late s, it was quite common for businesses selling medical and pharmaceutical products to make outlandish promises about their products. Following the instructions closely, Mrs Carlill used it three times daily for a period of two months. At the end of this period, she subsequently contracted influenza.

Her lawyers argued the company had breached the terms of the advertisement — and thus its contract with customers. Its conditions were so vague, they argued, that it was not intended to be taken seriously.

The case progressed to the Court of Appeal. There had never been a case with a similar set of facts, so the three-judge bench had to develop a new precedent. After deliberation, they unanimously found in favour of Carlill. They concluded that a binding contract existed between the Carbolic Smoke Ball Company and Mrs Carlill, for several reasons.

Secondly, the advertisement induced customers to buy the Smoke Balls, involving an inconvenience to the customer and a financial advantage to the company. This transaction constituted an exchange of promises. The judgement set precedents in contract law that continue in both Britain and Australia. It established that an offer of contract can be unilateral: it does not have to be made to a specific party.

Carlill v. Carbolic Smoke Ball also established that acceptance of such an offer does not require notification; once a party purchases the item and meets the condition, the contract is active. It also established that such a purchase is an example of consideration and therefore legitimises the contract. Carbolic Smoke Ball Company was a landmark case in protecting the rights of consumers and defining the responsibilities of companies.

It continues to be cited in contractual and consumer disputes today. Content on this page may not be republished or distributed without permission. For more information please refer to our Terms of Use.


Carlill v Carbolic Smoke Ball Co.

He had succumbed to the third and most lethal wave of the Russian flu pandemic sweeping the world. The nation was shocked. The people mourned. Albert was relegated to a footnote in history. Three days later, London housewife Louisa Carlill went down with flu.


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I refer to them simply for the purpose of dismissing them. First, it is said no action will lie upon this contract because it is a policy. You have only to look at the advertisement to dismiss that suggestion. Then it was said that it is a bet. Hawkins, J. I so entirely agree with him that I pass over this contention also as not worth serious attention. Then, what is left?


Carlill v. Carbolic Smoke Ball Co.

The — flu pandemic was estimated to have killed 1 million people. The smoke ball was a rubber ball with a tube attached. It was filled with carbolic acid or phenol. The nose would run, ostensibly flushing out viral infections. During the last epidemic of influenza many thousand carbolic smoke balls were sold as preventives against this disease, and in no ascertained case was the disease contracted by those using the carbolic smoke ball.

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