The Experience is the Message Bio I apologize for the third-person narrative below. A pioneer in the field of experiential marketing, Max Lenderman encourages businesses to look beyond traditional communication to get customers interacting with and living their brands. He currently serves as CEO at School www. School invents, designs and orchestrates strategy and creative work that focuses on human-engagement mediums that are most effective in sparking meaningful understanding, mass participation and culture change.
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A must-read book for anyone wanting to participate in the marketplace of the future. Tony Chapman, CEO, Capital C A pioneer in the field of experiential marketing, Max Lenderman encourages businesses to look beyond traditional communication to get customers interacting with and living their brands.
He is the former Executive Creative Director at GMR Marketing, the largest experiential marketing company in North America, where his work has won numerous industry recognitions, the latest including the Effie Award and the , and Ex Awards. He also contributed frequently to youth lifestyle magazines such as High Times, Pop Smear and Hemperor.
In , he founded and helmed Gearwerx Experiential Marketing, one of the first experiential agencies in Canada, with offices in Montreal and Toronto. It was translated into Spanish in Lenderman is a founding board member of the International Experiential Marketing Association IXMA and is a sought-after public speaker, media commentator and blogger on the subjects of strategic branding, experiential marketing and emerging global business trends.
He is a former columnist for Strategy Magazine, and is currently a contributor to Promo and Chief Marketer magazines. His popular blog is found at experiencethemessage. What did you think? Our national conferences, print magazine, digital content and, seminars combine insights from prominent business leaders, internationally renowned speakers and bestselling authors.
Experience the Message