Zologor Looking for beautiful books? Although an acknowledgments page gives some attribution to those involved, there are no credits. A free innovation guide for social enterprises and NGOs worldwide For years, businesses have used human-centered design to develop innovative solutions. And now, IDEO wants to give all of that methodology away.

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The Gates Foundation connected iDE to IDEO, a design firm that had begun focusing on consumer experiences in and was seen as the leader for commercial user-centered design. The IDEO team brought their established design methodology, design language, and creative discipline.

He began putting this concept in practice when he founded iDE in , utilizing it first in Africa, and then in Bangladesh. It was this hallmark approach to markets and focus on the end-user that made iDE a highly innovative organization, one of the first to use a business approach to poverty. Tapping the knowledge of rural people.

This is a map of a village drawn during a participatory session with local farmers, led by Kebede Ayele, Country Director of iDE Ethiopia. In it, he offered a consumer-oriented view of natural human interaction by exploring the links between design and human psychology.

One of his examples was how humans interact with doors. When you approach a door, if it has a simple rectangular metal plate, the door is indicating to you that all you have to do is put your hand against the plate and push for it to open. Often, to counteract this poor design, someone has put a PUSH sign on the door. The problem, Norman would say, is not that the user failed the door, but that the door failed the user.

When iDE opened a human-centered innovation lab in Cambodia, it was the only lab of its kind in Asia dedicated to solving poverty. The pumps were selling well in some places, but not in others. The treadle pump requires the farmer to stand on the pump and pedal, a movement similar to riding a bicycle or using a stair-stepper. A design revolution The HCD Toolkit was designed specifically for organizations working with poor communities. Over three editions later, the toolkit has been downloaded more than , times.

Since his initial insight into focusing on people first, Paul Polak continues to lead the drive for drastic change in how designers work and think. And Don Norman continues to focus on human-centered design, coming full circle to return in to UC San Diego as the director of their new Design Lab. The iDE design team embodies deep local knowledge, business acumen, and product design expertise. HCD is essential to our success as a world leader in building markets for sanitation and addressing agricultural challenges for small-scale farmers.

We would not have sold , latrines in Cambodia if not for the insights and design principles gained during this research.


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